Sprite Marks LeBron’s Homecoming With New Video Exhibiting His ‘First Home Game’
Sprite is launching a new video that captures LeBron’s return to his hometown of Akron…
MUMM Announces Partnership With David Guetta
Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer…
McDonald’s Sets Up Huge Lunch Box-Shaped Restaurant To Promote New Items
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s…
“Hungry for Tokyo” Restaurant Campaign Launched in US
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of…
Ales by Mail Launches New Beer Advent Calendar
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed…
Lay’s Kettle Cooked Wasabi Ginger Flavored Chips Win The 2014 “Do Us A Flavor” Contest
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands…
Heineken Announces 2014 #Heineken100 Program
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration…
Leo Burnett Rolls Out First Crowd-sourced Burgers for McDonald’s
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with…
Campari Reveals 2015 Calendar Cover & Unveils Launch Date for the Edition
Campari unveiled the cover image for the 2015 Calendar, entitled ‘Mythology Mixology’ and also confirmed…
Heineken To Become Official Beer Of Major League Soccer
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the…
McDonald’s Ask Customers What They Want to Know About Their Food
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why…
Leerdammer Launches ‘Love Me Or I’m Free’ Promotion
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me…
Molson Canadian Celebrates NHL Face-Off & Reveals Epic Mountain Rink
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for…
Jim Beam Introduces Jim Beam Kentucky Fire & New Digital Campaign
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering.…
Haig Club Opens Its Doors To The World
Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single…
Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media…