VO|CO Name Supermodel Alessandra Ambrosio Official Spokesperson
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a…
Thorntons Aims to Take a Bite Out of Cadbury’s with Launch of First Block Bars
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in…
Coca-Cola to Become New Sponsor of London Eye
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up,…
Nights by Absolut Launches in New York with a Surprise Performance from Zedd
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo –…
LIFE Teams Coors Light & Lastminute.com for Major On-trade Push
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new…
Absolut Challenges Convention By Infusing Nightlife With Creativity
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the…
People on Facebook May Now Gift Friends with Bud Light & Budweiser
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older…
Corona’s Clever Outdoor Stunt Sees The Light In Toronto
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt…
Cheetos Serves Up Mischief this Halloween with New Treats & Tricks for the Entire Family
Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years…
Glaceau Smartwater Announces Major Marketing Campaign
Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau…
Space Brings Cocio to Bestival With Experiential Activity
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive…
Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience…
Mars Sweetens Its Nascar Sponsorships
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and…
Mondelēz International’s Brands Combine for Biggest-ever Promotion
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run…
Bear Naked Granola’s Real Nut Energy Bars Inspire Adventurers To #CHASETHESUN
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm…
Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the…