Glaceau Smartwater Announces Major Marketing Campaign
Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau…
Space Brings Cocio to Bestival With Experiential Activity
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive…
Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience…
Mars Sweetens Its Nascar Sponsorships
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and…
Mondelēz International’s Brands Combine for Biggest-ever Promotion
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run…
Bear Naked Granola’s Real Nut Energy Bars Inspire Adventurers To #CHASETHESUN
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm…
Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the…
Coca-Cola Reveals That Two-thirds of Brits Use Name They Were Given at Birth
Research released reveals that Great Britain is the most likely nation in Europe to opt…
Celebrate Jack Daniel’s Birthday with World’s First Crowd Sourced Bar
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in…
Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing…
Guinness Will Make a Lager for Bud-Swilling Americans
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of…
Hard Rock Cafe Calls For Entries For Hollywood “Run” Of Fame
Hard Rock Cafe is shutting down Hollywood Boulevard for the second year in a row…
Home Baking Set to Crumble? Brits Baking at Home Falls in the Past Year
As The Great British Bake Off begins another series, many amateur bakers across the nation…
Bacardí Creates Graphic Novel That Brings Its Cuban Heritage to Life
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since…
McDonald’s Pledges 250,000 Kits in Grassroots Football Deal
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years,…
Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides
Heineken is offering consumers the chance to “discover” London with a free taxi ride if…