Unilever Revamps Flora Sunflower Logo in £12m Bid to Revive Sales
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest…
BrandOpus Rebrands Food Service Supplier Brakes
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry…
Guinness Reinvents ‘Surfer’ Ad for ‘Quality’ Marketing Push
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the…
Pernod Ricard Preps Marketing Blitz to ‘Seize All Opportunities’
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through…
McDonald’s Leads Charge as Redheads Break Guinness World Record
1,672 redheads, accompanied by famous redhead Ronald McDonald, set the Guinness World Record for the…
Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans…
McDonald’s Introduces ‘Happy Table’, Play Games By Tapping Your Phone
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of…
The Cadbury Castle Built From 90,000 Dairy Milk Pebbles
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the…
Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids
A new study says McDonald’s and Burger King aren’t living up to industry pledges when…
Unilever Launches Digital Push to Fuel £12m Knorr Brand Drive
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act…
Cadbury Fools Everyone With ‘Marriage Proposal Fail’ Viral
A video of a man proposing to his girlfriend in a Dubai shopping mall went…
McDonald’s Germany Launches Augmented Reality McMission App
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality…
Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off
A new study of traveler behavior reveals that the way to tourists’ wallets may be…
Heineken Steps-up Efforts to Woo Older Drinkers
Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such…
Dads Keep Hold of Your Lindt
Dads, ever notice how in the off-chance that you do get a half decent Father’s…
Moët & Chandon Marks 270th Anniversary in New York
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th…