Coca-Cola Rewards Strangers For Smiling Back At Them

As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness.

These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet.

Whenever someone smiled back at them, they were rewarded with a free drink or other cool prizes from “sunglasses to hats to bicycles”.

Called ‘Smile Back—Smiling Faces Around the World’, this lighthearted campaign reminds us how a simple smile has the ability to “transform the world” and spread a little friendliness in the mundane.

  Advertising, Beverage, Campaign, Coca Cola, Drink, Jamaica, Non Alcoholic, Open Happiness, Pakistan, Smile Back, UK