The team behind CBR London 2016 is proud to announce 2015’s beer, music and street food festival will be bigger and better than ever, as it increases capacity for both exhibitors and consumers to include 150 of the finest domestic and foreign brewers and producers. The event will completely take over The Truman Brewery and […]
Following their successful release of beer-infused grooming products for men earlier this summer, consisting of body lotion, shampoo and conditioner, Carlsberg newly launches ‘Beer’d Beauty’, a shaving series made from real, freeze-dried Carlsberg premium pilsner. In support of the Movember movement that aims to raise awareness of men’s health issues, the 200ml-based shaving collection is […]
Nude Brand Creation picked up three highly coveted awards at the Drinks International Travel Retail Awards held at the luxury Hotel Majestic in Cannes in the South of France this week. The design and branding consultancy was the overall winner of the Best New Packaging of a Drinks Brand for Havana Club Unión. It was […]
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]
Coors Light announced the availability of its new mobile game, Coors Light Super Refresh-Men, on iOS and Android. The 8-bit, brawler-style video game challenges legal-drinking-age players to save the Rockies and deliver ice-cold refreshing Coors Light in classic video game fashion for both novice and experienced gamers. Super Refresh-Men builds on the success of the […]
DDB New Zealand has released three new inspirational print ads with highlights from the 1905 Originals’ tour as part of its iconic Steinlager campaign, backing the All Blacks. Travelling to the UK by ship over six weeks, the first team to be known as the All Blacks won 34 out of 35 games on tour […]
French cognac house Martell has launched a redesign of its iconic Martell Cordon Bleu cognac, featuring design by London agency Nude Brand Creation. The cognac house celebrates its 300th anniversary in 2015, and for Nude Brand Creation it was a privilege to be asked to honour Martell Cordon Bleu’s proud and unmatched heritage. An Illustrious […]
Wild Tiger Beverages is launching Wild Tiger Special Reserve Rum in the UK, a very unique offering which is a proud produce of India – The land of the Tiger. The brand had its trade launch in October at the UK Rum Experience week and has received recognition from rum aficionados and members of the […]
Bacardí Gran Reserva announces an exciting collaboration with critically-acclaimed Chef Ari Taymor. The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using Bacardí Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating […]
Johnnie Walker Blue label has released the first trailer for its upcoming film “The Gentleman’s Wager II”, starring Jude Law as it looks to follow up on the success of its first film by pushing its brand into new markets with more cinematic advertising. The new film will be launched internationally on 31 October and […]