Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]
Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some Dos Equis. This summer, Dos Equis encourages fans ages 21 and over to see the rise of the moon as the cue to turn casual gatherings into […]
Strongbow’s latest US ad campaign continues to poke fun at celebrity appearances in adverts with Sir Patrick Stewart on the receiving end once again. The Strongbow Hard Cider TV ad, titled “Fired”, was created by advertising agency Droga5 and shows Sir Patrick Stewart attempting to promote the cider before being fired. The former Star Trek […]
Newcastle Brown Ale is fighting a common misconception about its famous British beer in a video campaign that finds the brewer reassuring its new fans that they’re not idiots. The video titled “Misconceptions,” created by creative agency Droga5, debuted here. It features several new-to-Newcastle beer drinkers learning that everything they thought about the beer was […]
The Jack Daniel Distillery announced it has launched a new red hot cinnamon liqueur called “Jack Daniel’s Tennessee Fire,” in Canada. Crafted with Jack Daniel’s Old No. 7 whisky and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire will be available across Canada this […]
To uncage the nation from the usual celebrations, Tiger Beer will be presenting a fresh take on how National Day is usually celebrated, by throwing its own epic National Day party. Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they […]
Carlsberg in association with 72andSunny Amsterdam, has released a new video called ‘If Carlsberg Did Haircuts’ promoting the brand’s range of grooming products. Following the “If Carlsberg did” series relaunching earlier this year with a £12m investment, the beer brand is trying its hand at male grooming with the new ad which rolled out across […]
Tecate Light, the Mexican light beer with full flavour, debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.” Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse […]
Vermont Hard Cider Company launched its first advertising campaign for Woodchuck Cider. “Why Woodchuck,” showcases Woodchuck’s unique position as America’s original hard cider, crafted at an authentic cidery, unlike many of the recent competitors who have entered the US marketplace. “As the pioneer in the US Cider category, we felt it was time for us […]
To stand out among digital marketers, the new trend might be to go analog. Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its “House of Friends” campaign. The brand gave fashion photographer Jason Lee Parry a few cases of its tequila and free rein. The spot below, […]