Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? That’s a key question in light of today’s launch of Carlsberg Beer Beauty, a line of men’s grooming products that includes shampoo, conditioner […]
Ontario Craft Brewers, an association of 50+ Ontario craft brewers, has launched a branded content campaign to celebrate the ‘Real People behind the Real Beer.’ This campaign coincides with the sixth edition of Ontario Craft Beer Week, a week-long, province-wide festival celebrating the craft beer industry that was launched on June 11, 2015. OCB partnered […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges. The cider brand is looking to spread the word of its Elderflower and Lime and Strawberry and Lime ranges throughout the summer in a multi-channel push culminating experiential, press, social media, digital and outdoor. The £5m campaign, created by 18 Feet […]
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours. […]
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]
Fuller’s is bringing Frontier – its craft lager brand – to a new audience thanks to a digital and OOH campaign created by advertising agency The Corner. The London-based brewer’s ‘Find Flavour’ campaign launches today, targeting 25-45-year-old men drinking in East London. Jane Jones, Head of Marketing at Fuller’s, said: “Our target audience is keen […]
Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for the brewer’s Heineken and Desperados brands after working together for five years. In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a “timely and seamless” manner. Jan […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]