Hornitos Tequila Expands its Portfolio with the Launch of Hornitos Spiced Honey

Hornitos Tequila Expands its Portfolio with the Launch of Hornitos Spiced Honey

Hornitos Tequila continues to revolutionize the tequila experience with the introduction of the brand’s newest on-trend offering Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavour and a special spice blend. Hornitos Spiced Honey serves up a clean tequila flavour with a touch of floral honey, rich vanilla […]

Strongbow Hard Apple Ciders Partners with Sir Patrick Stewart for New Campaign

Strongbow Hard Apple Ciders Partners with Sir Patrick Stewart for New Campaign

Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2014 World Beer Championships, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even […]

Heineken Brings UEFA Champions League to the US with 3-City Trophy Tour

Heineken Brings UEFA Champions League to the US with 3-City Trophy Tour

Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]

Grolsch Celebrates 400 Years of Beer with Artwork Made of 400 Beer Bottles

Grolsch Celebrates 400 Years of Beer with Artwork Made of 400 Beer Bottles

This art installation by premium Dutch lager, Grolsch, features 400 of its swing top bottles. Designed by street art collective Graffiti Life, the one-of-a-kind installation celebrates the 400th anniversary of the Dutch lager brand. The team hung 400 of Gorlsch’s iconic swing top bottles in 400 minutes, decorating them using various methods of street art […]

Belvedere Challenges Mixologists Worldwide to Create a Legendary Cocktail

Belvedere Challenges Mixologists Worldwide to Create a Legendary Cocktail

Belvedere Vodka invites the world’s best bartenders to compete in the Belvedere Challenge to create a legendary martini cocktail. James Bond’s signature martini cocktail, shaken not stirred, is widely recognized and this challenge gives masters of mixology an opportunity to put their twist on the iconic cocktail. Belvedere Vodka has partnered with the movie SPECTRE, […]

Amstel Celebrates Beer & Burgers at 2015 South Beach Food & Wine Burger Bash

Amstel Celebrates Beer & Burgers at 2015 South Beach Food & Wine Burger Bash

On Friday, February 20, 2015, consumer engagement agency Mirrorball executed the Amstel Light Burger Bash. Along with host Rachael Ray, Amstel returned to Miami for their eighth annual title sponsorship of the most anticipated event of the South Beach Food and Wine Festival. The Burger Bash pitted the nation’s best burger chefs against each other, […]

Havas New York Sends ‘The Most Interesting Man in the World’ to Space

Havas New York Sends ‘The Most Interesting Man in the World’ to Space

Beer brand Dos Equis’ latest spot “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond” showcases the brand’s favorite individual as he bowls, canoes, and even goes to space. The spot’s narrative details fun facts about the face of Dos Equis, such as “his fortune cookies pre-read ‘congratulations’” and “he […]

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory Form New Distribution Agreement for Brazil

Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]