ButterflyCannon Creates Glenmorangie’s 2014 Gift Boxes

ButterflyCannon Creates Glenmorangie’s 2014 Gift Boxes

Glenmorangie has launched this years bespoke gifting pack, containing a bottle of Glenmorangie’s signature expression The Original and two of the brand’s elegant tumblers. The distinctive packaging, developed by ButterflyCannon, has a wrap around window displaying the contents in a dramatic and eye-catching manner. Inspired by the mesmerising window displays of luxury boutiques throughout the […]

CP+B Copenhagen Attempts to Reach ‘Creative Peak’ Alcohol Level With Handcrafted IPA

CP+B Copenhagen Attempts to Reach ‘Creative Peak’ Alcohol Level With Handcrafted IPA

It is no secret that many of the world’s most ingenious inventions have started their life as thoughts and ideas exchanged over beer. Recent scientific studies have substantiated what was by many, often discarded as a myth. Professor Jennifer Wiley and her team at the University of Illinois at Chicago have proven that when reaching […]

Belvedere Vodka Announces Partnership With James Bond’s Film Spectre

Belvedere Vodka Announces Partnership With James Bond’s Film Spectre

Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom made and limited editions to celebrate Bond’s vodka […]

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]

Ben Collins Teams with Budweiser to Become ‘Des’ignated Driver

Ben Collins Teams with Budweiser to Become ‘Des’ignated Driver

The former Stig is set to become the ultimate designated driver this Christmas, having teamed up with Budweiser to encourage people to celebrate responsibly over the festive season. Ben Collins, who famously played the role of The Stig for several years, and is renowned as one of the world’s most accomplished drivers, will become a […]

Matthieu Forichon Brings to Life the New Camus Elegance Cognac Campaign

Matthieu Forichon Brings to Life the New Camus Elegance Cognac Campaign

The House of Camus unveiled its latest Elegance campaign. In subtle shades of color, the artist Matthieu Forichon has created two original illustrations which unveil the tradition of sharing a perfect cognac moment in a symbolic place to the Camus family, the Château du Plessis. His work mixes perfectly the traditional precepts of Cognac with the real […]

Bud Light Introduces Bottle That Inspires Consumers To Be Truly “Up For Whatever”

Bud Light Introduces Bottle That Inspires Consumers To Be Truly “Up For Whatever”

Bud Light drinkers might soon start singing out loud even if they don’t know the words, busting out all two of their dance moves, or taking the seventh inning stretch in the third inning, all because their bottles of Bud Light inspired them to do it. Starting on December 15, “The Perfect Beer for Whatever […]

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]