Edinburgh Gin – Scotland’s pioneering gin distillery at the forefront of contemporary gin making – reveals a new look for its limited-edition Valentine’s Gin. The Edinburgh Valentine’s Gin is presented in the new art deco bespoke bottle design, bringing it in line with the core range and popular fruit gin liqueurs. The bottles feature the […]
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]
Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful […]
New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky. “The Blend” will feature hour-long sessions inviting guests to create their own blended whisky alongside a guided tasting and lessons on the craftsmanship of master blending. The event will also feature a bar, styled […]
Marston’s PLC will unveil new branding for The Eagle Brewery and many of its famous beer brands, designed by creative agency Bonfire Creative Intelligence. The Eagle Brewery was born from the sale of the Charles Wells Ltd brewing and brands business to Marston’s PLC last year, who briefed Bonfire to develop a new brand story […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]
KFC might be best known for its ‘Finger Lickin’ Good’ chicken but the colonel isn’t one to rest on his laurels, hence a promotional push from the brand to put its gravy side dish front and centre of its menu. Based on the notion that its savoury sauce is so good you can drink […]
Pop culture icon Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the “Best Actor” award for a movie not out yet are just a few of the legendary moments in Astral Tequila’s first creative campaign, “This Calls for Tequila.” The 10-spot […]