Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following Leicester winning the Barclays Premier League title on May 2. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer […]
Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring, Dasani Sparkling is debuting new flavours along with new packages to help people find a little “me time” in their busy lives. Since its introduction, […]
Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE brand have in common? They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavours line and the ‘Keep It Moving’ campaign. Stemming from festival insights […]
New York designer Karim Rashid follows in the footsteps of his childhood idol, French industrial designer Raymond Loewy–responsible for the redesign of Coca-Cola’s iconic contour bottle, to create Pepsi’s ‘Prestige Bottle’ collection that went on showcase during 2016’s Milan design week. The aluminum containers come in various colours and patterns to different Pepsi, Pepsi Light […]
Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers. Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress […]
Welcome to Baby Bay, the most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads. Partners for 22 years, evian and BETC Paris have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the […]
Aquafina announced a new line of flavoured sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option. As the latest innovation from the trusted Aquafina brand, Aquafina Sparkling serves as the perfect beverage companion for happy bodies everywhere. Aquafina Sparkling is offered in three delicious fruit flavours: Black Cherry Dragonfruit, Lemon Lime and […]
Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]