Carlsberg revealed its biggest idea yet – a pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch. At 12pm on March 23, Carlsberg unwrapped the foil on the front of the bar […]
Hennessy, the LVMH-owned Cognac brand, is to host an interactive, sensory tasting experience in order to market itself as more than an after-dinner tipple. The Hennessy X.O Odyssey will be activated within Moët Hennessy’s UK headquarters in south west London. Guests will be introduced to an infinity-style room of mirrors, with each reflective surface revealing […]
Carlsberg has agreed a three year extension to their long standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season and deepens the relationship with one of the most legendary football clubs in the world. The 2016/17 season will mark a 25 […]
The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]
A new Budweiser ad staring UFC superstar ‘the Nortorious’ Conor McGregor has been banned after it was deemed to be in breach of advertising regulations. Budweiser’s ‘Dream Big’ ad campaign, which features Irish mixed martial artist Conor McGregor, has been banned by RTE who claimed it violates marketing alcohol codes. The 27 year-old’s charisma and […]
Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which […]
Belvoir Fruit Farms is encouraging the nation to raise a very cordial glass to Her Majesty the Queen on her 90th birthday with a limited edition of their original Elderflower Cordial, resplendent with a union jack and a birthday message on the label. The Leicestershire based, family-run business has been making its award winning Elderflower […]
Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]
A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]
To promote itself as a ‘lighter’ drinking option, Pepsi Light or Diet Pepsi as it is know is some parts of the world, has unveiled a new bottle packaging that resembles a dumbbell. The bottle was created with the help of Brazilian advertising agency AlmapBBDO, and was promoted in gyms in the form of a dumbbell rack.