Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second offering from Best Damn Brewing Co. in the US. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavourful, harder take on the timeless taste of cherry cola. “Best Damn Cherry Cola continues to build […]
Diageo has entered into an agreement with Dr Vijay Mallya under which he has resigned from his position as Chairman and non-executive director of United Spirits Limited (USL) and from the boards of other USL group companies. Following Dr Mallya’s resignation, the USL board will appoint Mahendra Kumar Sharma, currently independent non-executive director and Chairman […]
AB InBev said it would up spend on sales and marketing in 2016 to boost its top global beer brands and get younger consumers to see beer in “new and fresh ways”. The global brewer unveiled its plans during its full year results for 2015, reporting revenue growth of 6.3%. Revenues of its three global […]
Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with a special ‘You’re Lovely’ label to coincide with an eight week Facebook promotion, which runs from 29 February, just in time for Mother’s Day. The ‘You’re Lovely’ label gives details on how people can nominate someone they think is lovely […]
In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]
Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality. “Through detailed research and development, we were able to create an elegant label that reflects the core […]
According to this video, Coca-Cola can easily equip anyone in the country with a free Google Cardboard-style VR viewer. The video shows how a 12-can fridge pack or any other Coca-Cola packaging can be easily converted into a virtual reality viewer for an iPhone or other smartphones, drawing primarily from Google Cardboard specs. It is […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavours by poking fun at Sir Patrick Stewart’s […]
United States Bartenders’ Guild (USBG) crowned Gn Chan in San Francisco as the national finalist of the fifth annual USBG Legacy Cocktail Showcase sponsored by Bacardi rum. Chan will receive an all-expense paid trip to San Francisco, Calif., and the opportunity to share his innovative creation on the global stage as the United States representative in the Legacy Global […]
Continuing its longstanding history of fuelling football passion around the world, Pepsi announced its 2016 global roster of all-star players. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi #BlueCard. The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero […]