Designer Diego Fonseca has created a concept redesign for energy drink brand Red Bull, where he dressed up its can in the strikingly colorful uniforms of various superheroes. The “Red Bull Superheroes Project” features beloved crime-fighters like Superman, Batman and The Flash—according to Fonseca, it depicts “a playful union between the Austrian energy drink and […]
Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival. Inspired by carnival and launched in […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]
A pressure group devoted to promoting and supporting the real ale industry has given a top regional award to Masham brewer T&R Theakston Ltd. The Harrogate & Ripon branch of the Campaign for Real Ale (CAMRA) has named Theakston’s Black Bull in Paradise, Masham, its “Autumn Pub Of The Season 2013”. The pub, which also […]
Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]
Repeat performer, award-winning Sterling Vineyards, will once again provide the fine wines poured at the Oscars telecast and the Academy of Motion Picture Arts and Sciences’ Governors Ball. This year, Sterling is joined at the bar by a selection of world class spirits from the Diageo Luxury Brands portfolio – in a customized experience created […]
Official Supplier to The European Tour since 2012, Mouton Cadet – the world’s leading Bordeaux AOC wine – became a member of the prestigious family of Ryder Cup sponsors in March 2013, confirming its commitment to golf. Sharing the same values and “etiquette”, Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild and Paul McGinley, […]
One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]