Award-winning actress Salma Hayek gives fans a playful behind-the-scenes look at the way she and her family start each day in her latest ad with the National Milk Mustache “got milk?” campaign. As part of the ongoing campaign, Salma’s third ad reveals her secret to fueling active successful days – starting every day with milk’s […]
Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.
Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]
Fresh off the mark – gourmet coffee company, Marley Coffee founded by Bob Marley’s son, Rohan, will be creating a stir at this year’s IFE (the international food and drink event) held at ExCel London from 17-20 March. Sampling a selection of its premium organic blends, Marley Coffee continues to build on its ambitious expansion […]
New York Mayor Michael Bloomberg was dealt a stinging blow on Monday when a state Supreme Court Judge quashed his plan to ban the sale of large sugary drinks in the city’s restaurants and other venues. The ruling by State Supreme Court Justice Milton Tingling in Manhattan came down just one day before the ban […]
PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. […]
Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]
Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
Eating a good breakfast that includes milk – like in a bowl of cereal –gives kids high-quality protein, other essential nutrients and energy they need to fuel active successful days. Unfortunately, nearly one in five kids across our communities go without breakfast every day. In fact, research shows that breakfast can help kick-start a child’s […]
DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in Ball Corporation‘s Alumi-Tek bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the “Slam Can.” “Unique packaging such as the Alumi-Tek […]