Last summer Nestlé appointed Taxi Studio following a three way pitch to re-affirm the POLO brand’s status as the iconic British mint. After generations of enjoyment, the POLO brand’s packaging was in need of some TLC to keep up with the times. The team at Taxi was brought in to help refresh the POLO brand identity […]
Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of one of America’s most-loved candy brands,Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish arrived in the USA in the late 1950’s as an import […]
Design agency & SMITH teamed up with Japanese restaurant YO! Sushi to refine their brand strategy and refresh their look and feel. “As soon as I interviewed Mike Lewis (the executive chef) on day one, I knew our idea had to be centred around authenticity. He told me his tales of searching the streets, homes […]
Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]
Domino’s has given its packaging a radical overhaul, that sees the generic ‘brown box’ replaced with red and blue boxes that hero the brand’s logo. The revamp has been masterminded by branding design agency Jones Knowles Ritchie (JKR) and use the pizza maker’s two pizza deal to physically bring the logo to life with one […]
Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]
Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]
Morrisons has made its biggest commitment to date in recalibrating the brand among shoppers with an ad campaign featuring the new ‘tree’ logo and a renewed focus on highlighting its fresh produce made in-store. It marks the first work to come out of Publicis London since the agency was appointed to the £73m account earlier […]
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours. Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger […]
Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]