This Bud’s For You, Wales!

This Bud’s For You, Wales!

Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]

Morrisons Match Food to Football Fan Emotions

Morrisons Match Food to Football Fan Emotions

Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans […]

Carlsberg UK’s Three Lions Ale Hits the Bar During Uefa Euro 2016

Carlsberg UK’s Three Lions Ale Hits the Bar During Uefa Euro 2016

Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Speaking at the British Retail Consortium’s Retail Symposium 2016 event, Leendert den Hollander, VP and general manager of Coca-Cola Enterprises, said that the British soft drink industry had achieved a 14% calorie reduction over the last four years and contributed £11bn annually to the economy. He was also keen to highlight that Coca-Cola has been […]

Carlsberg Teams with Matchpint for Uefa Euro 2016

Carlsberg Teams with Matchpint for Uefa Euro 2016

Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]

Carlsberg Gears up for Trophy Tour & ‘Substitution’ Stunts for Euro 2016

Carlsberg Gears up for Trophy Tour & ‘Substitution’ Stunts for Euro 2016

Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]