Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of […]
Krispy Kreme Australia, makers of delicious and aesthetically pleasing ergonomically designed doughnuts, has launched a new ecommerce store via Digital Arts Network Sydney, on the interwebs to let customers buy actual real Krispy Kreme doughnuts. The site was awarded Best eCommerce Website by ADMA at the AC&E awards last month for creative and effectiveness in […]
General Mills made headlines this summer when it announced it would begin removing all artificial flavours and colours from its cereal products. The company, which is one of the world’s largest food producers and distributors, called the move “a big commitment for Big G cereal.” It was just the latest step in responding to growing […]
Experts in world foods, Santa Maria, is launching quick and easy Pulled Pork and Pulled Chicken dinner kits into Morrisons from late November with an RRP of £3.99. The kits are a first to market and slash pulled meat home cooking times to just 90 minutes or less compared with a typical four hour slow-roast. […]
Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey […]
One-hundred years ago, Quaker proved that it’s hip not to be square with the introduction of the now-iconic round Quaker Oats package. A first in the industry, it was just one of many moments in Quaker’s long-standing history of innovation. While the packaging design has since been updated, the round canister can still be found […]
Warburtons has invested in another blockbuster ad to bring excitement to the bakery category and drive sales, this time starring everyone’s favourite gang – the Muppets, who will appear tonight for the first time in ‘The Giant Crumpet Show’. The 120-second commercial of gigantic proportions is part of a large £25m integrated, through the line […]
Smint, the UK’s fastest growing sugar-free mint brand is adding one of its best-selling Mint packs in a new £1 PMP format to its minty fresh collection. Now available to selected independent retailers and wholesalers across the UK, the packs are expected to be very popular with impulse shoppers. The premium quality mint brand is […]
Pizza Express has brought on packaging specialists Sun Branding Solutions to help refresh its ‘Cook at Home’ supermarket range. The agency, which won the work following a three-way pitch, will replace Pizza Express’ incumbent to lead on the artwork. Sun Branding Solutions’ primary responsibility will be to increase colour consistency and quality across packs. The […]