Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
Dieters look away – everybody else feast your eyes on Cadbury’s latest treat for the whole family; a ten foot-tall castle made from Cadbury Dairy Milk Pebbles. The Cadbury Dairy Milk Pebbles Castle – on display at Cadbury World, in Bournville, between Friday 23 and Tuesday 27 August – has been built using over 90,000 […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK. The food maker is switching from promoting the convenience of its products to creating campaigns that push its quality and taste credentials. The […]
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]
For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More Than a Number’ for Kellogg’s) in partnership with Leo Burnett Chicago –is out to change all that. In Special K’s latest installment of its “More Than a Number” initiative, the brand invited real women to a live event to try […]
Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]
Deutsch LA has created two spots to demonstrate just how hot its new Fiery DLT is—in two languages. In “The World’s Hottest Idea,” a series of characters debate the next Taco Bell DLT favor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical […]