Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
Recently Food & Beverage News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Marking two decades of US presence and celebrating the peak of Cuba’scultural resurgence, Havana Club Puerto Rican rum is rolling out an exciting national market expansion. The expansion features new bottle packaging, the introduction of a dark rum variant, Havana Club Añejo Clásico, to complement the existing Havana Club Añejo Blanco offering, and the launch of a new […]
Pop-Tarts is mashing up the sweetest parts of summer with exclusive access to hot music artists and cool new tunes from Universal Music Group. For the first time, NE-YO, DNCE, Keke Palmer and Easton Corbin are blending pop, R&B, rock and country music like never before, inspired by Pop-Tarts’ new mash-ups with soda pop flavours – […]
10,000 people across the UK were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice. The survey – co-ordinated by personalised wine retailer Hannibal Brown – revealed that, for over 35% of the population, a fiver is their […]
The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products. Having that in mind, and caring for a highly selected range of providers, Zona Sul, a big supermarket chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the […]
Whilst craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity – craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just […]
Brass Agency took home gold at the prestigious 18th International Food and Beverage Creative Excellence (FAB) Awards on May 26; winning the top prize in the category of ‘Effectiveness in Sales Promotion’. The shopper marketing arm of the integrated marketing agency won the accolade for their Meet the Minions with Soreen multi-channel promotional campaign. Brass negotiated […]
Six months after receiving a Michelin star and shooting to fame on TV’s the Great British Menu, Leeds-based Bloom Agency reflects on the challenges of branding the most eccentric restaurant in the UK –where even the chef has rock star looks. Integrated marketing agency, Bloom Agency, created everything from the menus to the website, to […]