Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]
As National Pizza Days kicks off across the pond in the United States on February 9th, it seems that around the world consumers may be looking to treat themselves to a less conventional slice of the American favourite. Indeed, new research from Mintel finds that following consumer demand, the number of pizzas launched globally with a […]
Super Bowl 50 kicked off on February 7 and, for Americans, no sports event is bigger in size or scope. Players on the field are busy preparing for the big day, but off the field, fans are turning to their phones and apps to best plan for the Super Bowl experience. To determine which apps are […]
Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game. Returning for the 14th consecutive year as the official soft drink partner of the […]
Jacob’s Creek in partnership with Cummins&Partners, has launched its new ‘Made By Moments’ campaign for 2016 with newly crowned six-time Australian Open Grand Slam winner, Novak Djokovic. The campaign will roll out globally and activates across major tennis tournaments including US Open and China Open as part of Jacob’s Creek global tennis sponsorship platform. ‘Made By […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
Oreo has just unveiled a brand new flavour, following its ‘Cinnamon Bun’ limited edition launched in January, 2016. This time, they have created the ‘Filled Cupcake Oreo’, a spin on the classic cookie that comes with chocolate filling, and a dollop of its original creme in the middle. The delicious cookie was revealed through a […]
Healthy lifestyles and the rise of the discounter appear to be chipping away at sales of crisps. Indeed, new research from Mintel reveals that sales of potato-based and other snacks, such as tortilla chips and popped chips, overtook sales of potato crisps in 2015. Whilst sales of potato crisps are estimated to have declined to […]
Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day. The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers. Utilising reverse psychology however, the brand hopes consumers will […]