To uncage the nation from the usual celebrations, Tiger Beer will be presenting a fresh take on how National Day is usually celebrated, by throwing its own epic National Day party. Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they […]
The new era of customization at McDonald’s has landed in San Francisco’s Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald’s has launched an expansion of its “Create Your Taste” concept to a new restaurant located at 441 Sutter Street. This is the first McDonald’s restaurant in Northern […]
Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? That’s a key question in light of today’s launch of Carlsberg Beer Beauty, a line of men’s grooming products that includes shampoo, conditioner […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]
Find Your Flow https://t.co/YLJ3PozPN4 — Lucozade Energy (@LucozadeEnergy) June 15, 2015 Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline ‘Find Your Flow’ via TV, outdoor, in-store and experiential activity. The marketing push is aimed at men and women who are on the go. It will kick off […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]
Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations. The brand announced how it will kick off the season and deliver on its promise of unforgettable moments and exciting prizes with a summer campaign paired with […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]