In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
This year, Robinsons will celebrate 80 years of partnership with the greatest tennis tournament on earth; Wimbledon. Not satisfied with quenching the thirst of the lucky few in the stadium, or the die hard fans there rain or shine on Henman Hill – Robinsons wanted to get everyone across Britain involved in a campaign that […]
Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]
Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1. […]
Juice drinks brand Oasis launches a drive to recruit a fresh generation of consumers with a new advertising campaign created by The Corner. The ‘O Refreshing Stuff’ campaign takes a humorous look at the modern world through digital, OOH and social activity. The campaign targets teenagers by using a bold illustrative style to provide a […]
Agency PSONA 12 has developed a multichannel campaign to create impactful limited edition designed tins for Nescafé Azera by working with emerging design talent. Jo Stericker, Nescafé Azera Brand Manager, Nestlé, said: “This initiative has provided Nescafé Azera with the opportunity to reflect its passion for coffee and creativity in an impactful way on shelf.” […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Find Your Flow https://t.co/YLJ3PozPN4 — Lucozade Energy (@LucozadeEnergy) June 15, 2015 Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline ‘Find Your Flow’ via TV, outdoor, in-store and experiential activity. The marketing push is aimed at men and women who are on the go. It will kick off […]
Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations. The brand announced how it will kick off the season and deliver on its promise of unforgettable moments and exciting prizes with a summer campaign paired with […]