Research released reveals that Great Britain is the most likely nation in Europe to opt for an abbreviation of our names or a nickname. Women are more likely to shorten their name (27%) whilst men prefer to opt for a nickname (15%, compared to 4% of women). According to the findings, commissioned by Coca‑Cola as […]
As The Great British Bake Off begins another series, many amateur bakers across the nation will be donning their aprons in anticipation. However new research from Mintel reveals that the number of Brits baking in the home is falling. Whilst over five in six (85%) UK adults baked at home in 2013, this figure has […]
One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter. Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million […]
While World Cup fever in the US usually doesn’t amount to much more than a case of the sniffles, it finally seems to be heating up, with the US-Portugal match being the most watched soccer match in the US…ever. With this fervor comes a unique opportunity for bars and restaurants across the country to capitalize […]
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]
New market research conducted by TNS for the Israel Society of Hypertension shows that 62% of consumers who watch TV eat savory snacks, while 50% eat a variety of salted nuts. During football games like FIFA World Cup in Brazil, sodium consumption typically increases dramatically. Salt of the Earth created a low-sodium salt designed to […]
As Wimbledon begins, many Brits will be enjoying an obligatory bowl of strawberries and cream, but according to new research from Mintel, it may not be traditional dairy cream which will be accompanying our strawberries this year, as volume sales of fresh dairy cream declined by 2% between 2011 and 2013 to reach 52 million […]
According to Biscuits & Cakes 2014, a new Market Update from market intelligence provider Key Note, the combined value of biscuit and cakes at retail in the UK rose by 3.6% between 2012 and 2013. This growth is impressive given the rising popularity of baking from home. The trend for home baking can primarily be […]
As consumers around the country cracked open their Easter eggs and bunnies over the Easter break, latest research by Mintel on the chocolate confectionery market in the UK shows that nearly one in six (16%) Brits, equating to around eight million people, eat chocolate every day, and a similar number (17%) do so four to […]