UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]
Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]
As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature “Come as You Are.” In an outdoor campaign, created by BETC Paris, McDonald’s celebrates all fans, regardless of their origins or the team they support. The visuals, […]
Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans […]
On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem. The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of […]
On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]