Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering as part of its on-going partnership with Breast Cancer Care. From October, Smint Strawberry Mix will take over as the brand’s signature charity product, with a donation being made to this worthy cause from the sale of each pack. Smint […]
Premium drinks producer, Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog. Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir is urging its consumers to do what many might have done as children and collect bottle tops. With a nod to the classic Blue Peter milk bottle top campaigns, […]
Burger King restaurants are launching the Halloween Whopper sandwich, a burger unlike any other in the UK, with a black bun. While the pitch-black bun gives the Halloween Whopper sandwich a look that may make some think “hmmmmm?” the burger’s classic Whopper flavours will have tasters saying “mmmmm.” Inspired by the Burger King brand’s Black […]
Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. Two teams of Costa Coffee baristas will be challenged to pour a perfect ‘flat white’ coffee, complete with florette design. The pour-off will be broadcast live on 29 September for an hour through Costa […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
‘Pay to play’ in digital is the normal for many marketers but Jack Daniel’s upcoming efforts will blend CRM and social media to try and lift its organic reach among younger drinkers. The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and […]
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
To mark the launch of Riceboxes, a brand new lunchtime offering, KFC challenged British designer, Katie Eary, to design her S/S ‘16 collection in a lunch hour. Katie, renowned for her work with celebrities such as Kanye West, typically spends four months creating an entire range from conception to showcase and rose to the challenge […]
Whyte & Mackay has teamed up with BJL to highlight its unique triple maturation process after research found that the promise of a richer, smoother taste was a positive motivator for consumers. The ‘Surprisingly Smooth’ campaign features a lion depicted as a gentleman enjoying a dram, showcasing the silky quality of the brand’s flagship drink. […]
Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]