Focus Would ‘Change Nothing’ In New Global Nespresso TVC

Focus Would ‘Change Nothing’ In New Global Nespresso TVC

A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]

Weetabix Makes £30 Million Investment in UK Manufacturing

Weetabix Makes £30 Million Investment in UK Manufacturing

Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]

How Do You Choose a Wine? It’s Not How the Wine Industry Sells it to You

How Do You Choose a Wine? It’s Not How the Wine Industry Sells it to You

Wine consumption has traditionally been associated, especially in mature wine markets, with food. However, in recent years recent years we have witnessed a sharp resurgence of occasional consumption linked to festivities, social gatherings and special occasions. Nowadays, consumers opt for wine as a drink of pleasure, capable of enhancing the sensorial aspects of a good […]

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]

Hidden Valley Launches ‘Ranch Out’ Campaign to Inspire America to Get Inventive with Ranch

Hidden Valley Launches ‘Ranch Out’ Campaign to Inspire America to Get Inventive with Ranch

The founders of Hidden Valley invented ranch back in 1954 and today it’s America’s favourite salad dressing. Yet, nine out of 10 people are using Hidden Valley beyond just salads. In response, the much loved brand is inviting people to “Ranch Out” and celebrate its breath of ranch flavours as the perfect accompaniment to almost any […]

Billy Zane Helps Launch KFC’s New Menu Item as the Brand’s Latest Celebrity Colonel

Billy Zane Helps Launch KFC’s New Menu Item as the Brand’s Latest Celebrity Colonel

Billy Zane, known for his iconic roles in Titanic and Zoolander, is stepping into Colonel Sanders‘ iconic white suit. Actually, the suit is gold this time around to match the new menu item KFC is launching: Georgia Gold Chicken. Zane follows in the footsteps of previous KFC celebrity colonels George Hamilton, Rob Riggle and Vincent […]

Tony The Tiger Hits The Road To Introduce New Kellogg’s Cinnamon Frosted Flakes

Tony The Tiger Hits The Road To Introduce New Kellogg’s Cinnamon Frosted Flakes

New Kellogg’s Cinnamon Frosted Flakes is now widely available at stores across the country and to celebrate, Tony the Tiger – Cinnamon Frosted Flakes’ biggest fan – is hitting the road to spread the gr-r-reat news. Traveling coast to coast, Tony will team up with fans to unbox the delicious new Cinnamon Frosted Flakes and encourage kids and […]