Starbucks, the world’s biggest coffee chain, said it would close all 23 of its La Boulange retail locations by the end of September as the stores were not sustainable for its long-term growth. The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and marshmallow dream bars at […]
Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings. The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger. Its Aka (“Red”) Samurai Chicken burgers go on sale on […]
Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges. The cider brand is looking to spread the word of its Elderflower and Lime and Strawberry and Lime ranges throughout the summer in a multi-channel push culminating experiential, press, social media, digital and outdoor. The £5m campaign, created by 18 Feet […]
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours. […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]
Find Your Flow https://t.co/YLJ3PozPN4 — Lucozade Energy (@LucozadeEnergy) June 15, 2015 Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline ‘Find Your Flow’ via TV, outdoor, in-store and experiential activity. The marketing push is aimed at men and women who are on the go. It will kick off […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]
Fuller’s is bringing Frontier – its craft lager brand – to a new audience thanks to a digital and OOH campaign created by advertising agency The Corner. The London-based brewer’s ‘Find Flavour’ campaign launches today, targeting 25-45-year-old men drinking in East London. Jane Jones, Head of Marketing at Fuller’s, said: “Our target audience is keen […]
Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations. The brand announced how it will kick off the season and deliver on its promise of unforgettable moments and exciting prizes with a summer campaign paired with […]