Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
Tic Tac mints, known for its iconic shape and unique packaging, is launching Spearmint Mix Tic Tac mints, the first ever dual-pill offering of spearmint flavours in a single pack that puts an exciting twist on a beloved mint flavour. Back with its first new mint flavour since the introduction of Powermint Tic Tac mints […]
Following the success of the ‘Xtreme Pizza Delivery Service’ campaign last year, Nissan has once again joined forces with PIZZA-LA, Japan’s largest pizza chain, to re-launch the service, this time catering to winter sports fans. The ‘Xtreme Pizza Delivery Service’ ran for the first two weeks of February. Delivering to remote locations in the snowy […]
As the debate surrounding the potential dangers of sugar and how to tackle this issue continues to rage, new research from Mintel finds a significant 46% of Brits have taken at least one course of action to monitor or reduce their sugar intake in the last year. Indeed, last year in a research carried out […]
To show how its soda spreads happiness, Coca-Cola has unveiled its latest ad highlighting how the simple gesture of sharing its soft drink goes a long way in encouraging positivity. In the quirky spot, unfortunate things happen to various individuals, from a guitarist breaking a string to a man rescued from a burning house. Each […]
In a very edible celebration of the launch of Seattle’s Best Coffee in its outlets, KFC has developed a range of fully functioning coffee cups made from biscuit and temperature resistant chocolate. The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a layer of heat resistant white chocolate, which is […]
Specialist seafood brand Young’s Seafood has launched a new master brand to reaffirm its commitment to quality, leadership and innovation. The rebrand, which is the first in over a decade, was masterminded by Springetts Brand Design Consultants to compliment new packaging for Young’s products, set to be launched in-store later this month. The updated branding […]
In celebration of National Tortilla Chip Day in the US, Pringles Tortillas are introducing a new Zesty Salsa flavour, packed with a tangy, mouth-watering, tomato flavour that is so delicious you don’t need dip, making them the perfect snack to have on hand whether you are just hanging with a few friends or preparing for […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
To tie-in with the awards theme, McDonald’s has likened its Big Mac to famous films in its Oscars spot that aired during the show on February 23. In the ad, iconic elements from classic movies like King Kong and Jaws are spelled out in plain text while Debussy’s Clair De Lune plays in the background. […]