Publishers Blue Crow Media has created maps that help coffee aficionados find the best coffee shops in New York, Paris and London. The limited edition speciality coffee maps feature over 100 leading cafes in these cities, that serve beans roasted by leading artisan roasters. Printed on high-quality recycled paper, these maps contain no frills and […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Nestlé has invested £6.7 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs. The Karacabey factory first opened in 1989 and will now also make Maggi brand bouillon for the growing Saudi Arabian market. “Turkey is one of the fastest growing and most dynamic […]
Whether at the gym, shopping mall or office, ZICO Pure Premium Coconut Water provides the natural replenishment you need to renew. And now ZICO will be able to fully access the scale benefits of the Coca-Cola system. The beverage giants and ZICO Beverages LLC announced that Coca-Cola has acquired the outstanding ownership stake in ZICO. […]
It’s autumn, which for millions means the best apples in the world are arriving in stores. Along with the many delicious traditional apples, consumers anticipate the arrival of Grapple brand apples. Grapples are the only apple on the market that actually crunches like an apple, and tastes like a grape. This healthy apple offers an […]
Del Monte Arabia launched Fruit Explosion, a fun and interactive Facebook game with exciting prizes to be won. The campaign is focused on promoting the new Del Monte Juice Drinks with Bits – activated by a fully integrated bilingual social media regional support to boost the Del Monte brand, product awareness and preference across the region. Campaign […]
Fast food company McDonald’s has recently redesigned the menu portion of their website, and it is a design treat to the eyes. The redesigned Full Menu Explorer features the complete McDonald’s menu, with every item laid out entirely on a single, endless scrolling page of their website. Everything from the Big Mac to the Sundaes […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
From coast to coast, the Betty Crocker Test Kitchen experts have their “spoon” on the pulse of the most exciting, surprising and delicious trends this holiday season. Making home for the holidays even more memorable, the experts have revealed their annual top 10 Red Hot Holiday Trends, as well as recipes to help you bring these […]