New Amsterdam Vodka Launches “It’s Your Town” National Ad Campaign
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The…
A Service That Delivers Beer To Your Work Desk Every Friday in London
London-based start-up Desk Beers has recently started a service that we feel will make Fridays…
Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop
A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being…
Herefordshire visit reinforces Heineken’s global cider ambitions
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard,…
Coopers Wins ‘Best Marketed Beer’ Award & Thanks Fans via Facebook
South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor…
Gallo Invites Americans to Help Fight Hunger this Holiday Season
Gallo Family Vineyards announces the fourth annual Every Cork Counts campaign to help raise $100,000…
Hennessy Introduces ‘The Man Who Couldn’t Slow Down’
http://www.youtube.com/watch?v=H82ECon6aN8 In 2012, Hennessy introduced the world to the Wild Rabbit – a metaphor for…
Grey Goose Vodka Named The “Official Spirit” Of The PGA Tour
Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the…
Peroni Nastro Azzurro Celebrates 50th Anniversary
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate…
Wine That Comes In Cans, Just Like Beer
Oregon-based Union Wine Company has decided to put their Underwood Pinot Noir and Pinot Gris…
Proximo Launches ‘Enough Said’ Campaign With Ray Liotta
http://www.youtube.com/watch?v=ArIWEM2znO8 Proximo spirits has launched a global campaign to promote its 1800 Silver Tequila brand.…
Bombay Sapphire Introduces The Imagination Machine
Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number…
Heineken Renews UEFA Champions League Sponsorship
Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means…
Jacob’s Creek Launches Smartphone App
Australian wine brand, Jacob’s Creek, has launched a smartphone app to give customers rewards if…
U.S. Beer Consumption Increases; Rising Demand for Higher-Priced Offerings
The beer industry saw gains in both dollar and volume in 2012 after a three-year…
Elmwood Creates New Designs For Morrisons’ Wine Ranges
Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket…