Martell’s Cognac Packaging Turns into a Google Cardboard Headset
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a…
McDonald’s Clever Hot Beverage Billboard Doubles As A Snow Report
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double…
Jacob’s Gets ‘Crackin’ with Biggest Ad Campaign for Decade
Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign…
Perrier Picks Publicis UK’s Vivid Brand To Plot Omnichannel Charge
Perrier has picked Publicis UK’s shopper marketing agency Vivid Brand to mastermind its retail marketing…
Santa Margherita Wines Celebrates Determination in New Ad by CP+B
Santa Margherita Wines announces the launch of its new advertising campaign, “For Who You Are.”…
The Bachelor Teams with McDonald’s for Marketing Push
ABC’s The Bachelor teamed with brand partner, McDonald’s, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los…
Taxi Studio Creates Limited Edition Euro 2016 Packs for Carlsberg Export
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a…
BBDO New York and Snickers Take Over Sports Illustrated… Again
Snickers is taking its “You’re not you when you’re hungry” message to 2016’s Sports Illustrated…
PepsiCo Brings Bold Change to Snack Aisle with First All-Doritos Chip Mix
In its biggest product launch in recent history, Doritos, one of the flagship brands from…
Skittles & Starburst Launch Lip Smacker Trios in Time for Easter
This spring, consumers can pucker up and “Kiss the Rainbow, Taste the Rainbow” with new Skittles and…
Pernod Ricard to Show Wine isn’t ‘Fussy’ with ‘Simple’ Jacob’s Creek Brand
Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s…
DDB & McDonald’s Remind Hong Kong of the Brighter Side of Life
As a brand that for the last 40 years has played a role in the…
Test Results Indicate That Not All Coconut Oils Are Created Equally
A major success story of the health food industry, it’s hard to have missed the…
Rekorderlig Launches New ‘Beautifully Swedish’ Global Campaign
Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the…
Guinness Continues ‘Intolerant Champion’ Push with Foals & Rudimental
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John…
MasterFoods Says ‘Make Dinner Time Matter’ in New Campaign
Mars Food Australia has launched its new brand campaign via Clemenger BBDO Sydney, for MasterFoods…