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Home»Archives»Marketing (Page 257)

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

By Newsroom on October 24, 2016  

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the…

Kallø’s ‘Soup Scooter’ Hits the Streets as Part of Influencer-Led Campaign

By Newsroom on October 21, 2016  

Kallø’s ‘Soup Scooter’ Hits the Streets as Part of Influencer-Led Campaign

Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign,…

Oakheart Genuine Spiced Rum Hits Shelves with New Signature Packaging

By Newsroom on October 21, 2016  

Oakheart Genuine Spiced Rum Hits Shelves with New Signature Packaging

Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US…

Exciting Innovation Causes a Media Storm (In a Tea Cup)

By Newsroom on October 21, 2016  

Exciting Innovation Causes a Media Storm (In a Tea Cup)

When drinks entrepreneur Guy Woodall began brainstorming the concept for No More Tea Bags back…

Tilda Relaunch Asks Consumers to Embrace Genuine Goodness of Basmati Rice

By Newsroom on October 20, 2016  

Tilda Relaunch Asks Consumers to Embrace Genuine Goodness of Basmati Rice

Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million…

Hungry Jack’s Customer Pranks Friends for Halloween in New Online Campaign

By Newsroom on October 20, 2016  

Hungry Jack’s Customer Pranks Friends for Halloween in New Online Campaign

Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign…

Ogilvy & Mather London Appointed by Sipsmith Independent Spirits

By Newsroom on October 20, 2016  

Ogilvy & Mather London Appointed by Sipsmith Independent Spirits

Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith…

Ragged Edge Creates Disruptive Brand for New London Restaurant Foley’s

By Newsroom on October 19, 2016  

Ragged Edge Creates Disruptive Brand for New London Restaurant Foley’s

Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a…

Barkley Brings Trick-or-Treating to Your Mobile for Hershey’s TAKE5

By Newsroom on October 19, 2016  

Barkley Brings Trick-or-Treating to Your Mobile for Hershey’s TAKE5

The worst moment of your adolescent life may have been the year that you were…

Weight Watchers Unveils WW Black Program to Empower Women to be More Sexually Confident

By Newsroom on October 19, 2016  

Weight Watchers Unveils WW Black Program to Empower Women to be More Sexually Confident

Weight Watchers (WW) has launched the new WW Black Program with the message: “love how…

Quaker Oats Look to Gain Share of the ‘On the Go’ Breakfast Market by Highlighting its Health Credentials

By Newsroom on October 17, 2016  

Quaker Oats Look to Gain Share of the ‘On the Go’ Breakfast Market by Highlighting its Health Credentials

Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’…

AB InBev Rolls Out Consumer Information For ‘King of Beers’

By Newsroom on October 17, 2016  

AB InBev Rolls Out Consumer Information For ‘King of Beers’

AB InBev UK is rolling out new packaging across the UK to contain full ingredient and nutritional…

Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

By Newsroom on October 14, 2016  

Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu…

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

By Newsroom on October 14, 2016  

Ogilvy India Launches ‘You Eat, They Eat’ Campaign for KFC

Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE…

Kellogg’s Asks Nicola Roberts, Katie Piper and Lisa Faulkner #WhatStrengthIs

By Newsroom on October 13, 2016  

Kellogg’s Asks Nicola Roberts, Katie Piper and Lisa Faulkner #WhatStrengthIs

Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs.…

Castello Promotes its Sliced Blue Cheese Line with Integrated Campaign

By Newsroom on October 13, 2016  

Castello Promotes its Sliced Blue Cheese Line with Integrated Campaign

In its largest marketing campaign to date, Castello is inviting food lovers all around the…

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    • The 21st FAB Awards
      • FAB Awards
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  • Hospitality
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