KitKat at 80: How ‘Moment Marketing’ Helped it Conquer the Digital World
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a…
Hungry House is Using the Notting Hill Carnival to Experiment with iBeacons
Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts…
Google Food Truck Lets People Exchange Their Photos For Free Food
In collaboration with innovation studio DeepLocal, the Google Photos Food Truck challenge gives free food…
McCoy’s Kicks Off the Season with Nationwide Wholesale Promotion
The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your…
Heineken Stuffed Rugby Legend Jonah Lomu Into A Tiny Box
Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency…
Pizza Hut is Official Pizza Sponsor of ESPN Fantasy Football
Even before the first game, American football fans across the US get together to draft…
Uncle Ben’s Inspires Parents to Get Kids Cooking
With tall counters, sharp knives and hot stoves, the kitchen can be a scary place…
Burger King Suggests a Hybrid ‘McWhopper’ as a ‘Truce’ with McDonald’s
In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King…
Caroline Wozniacki ‘Serves Up’ Soft Serve at Godiva Ahead of US Open
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the…
Carling Cider Gets Crafty with Giant Mural Made Entirely of Apple Stickers
From August 20th to 24th, Carling will turn artist and take to London’s Southbank to…
Heineken to Release Marketing Push to Mark Partnership with Bond Film Spectre
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global…
Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL…
Mountain Dew’s Latest VR Stunt Features Dale Earnhardt Jr.
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver…
New York’s The Morris Truck Rebrands To Create Platform For Growth
The company behind New York’s Morris Food Truck has undergone a rebrand to create a…
Mondelez Announces Sponsorship Agreement with US Open
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to…
Heineken Gives Fans Chance to Flip the Coin at 2015 Rugby World Cup
2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but…