Nights by Absolut Launches in New York with a Surprise Performance from Zedd
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo –…
LIFE Teams Coors Light & Lastminute.com for Major On-trade Push
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new…
Absolut Challenges Convention By Infusing Nightlife With Creativity
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the…
People on Facebook May Now Gift Friends with Bud Light & Budweiser
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older…
Corona’s Clever Outdoor Stunt Sees The Light In Toronto
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt…
Cheetos Serves Up Mischief this Halloween with New Treats & Tricks for the Entire Family
Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years…
Glaceau Smartwater Announces Major Marketing Campaign
Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau…
Space Brings Cocio to Bestival With Experiential Activity
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive…
Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience…
Mars Sweetens Its Nascar Sponsorships
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and…
Mondelēz International’s Brands Combine for Biggest-ever Promotion
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run…
Bear Naked Granola’s Real Nut Energy Bars Inspire Adventurers To #CHASETHESUN
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm…
Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the…
Coca-Cola Reveals That Two-thirds of Brits Use Name They Were Given at Birth
Research released reveals that Great Britain is the most likely nation in Europe to opt…
Celebrate Jack Daniel’s Birthday with World’s First Crowd Sourced Bar
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in…
Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing…