PepsiCo & NBA Announce Landmark Marketing Partnership
PepsiCo and the National Basketball Association (NBA) announced a new multiyear marketing partnership, making the…
Green & Black’s Launches Biggest Ever Campaign With TV Spot
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising…
Highland Spring Helps Families Get Active In New £1.6M Campaign
Highland Spring, one of the UK’s leading bottled water brand, has invested £1.6m in a…
Santa Maria Launches Taste Guarantee to Drive Re-Appraisal & Category Growth
A year into its UK launch, taste expert Santa Maria is promising consumers that its…
Bud Light Names Catalina Island as the Next Home of Whatever, USA
After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light…
Carlsberg’s Beer Dispensing Poster is Probably the Best in the World
Danish brewer Carlsberg is launching ‘probably the best poster in the world’, aimed at driving…
McDonald’s Creates a Special Bench to Bring Strangers Together
As part of its ‘Welcome to M’ campaign, McDonald’s Canada pulled a delightful stunt to…
RPM Gets Cracking On Cadbury Easter Egg Trails
Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg…
Carling Launches ‘Brighton or Barbados’ Promotion
Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity…
Mintel: Scotland Are UK’s Biggest Easter Chocolate Lovers
As the nation prepares for a long weekend of Easter egg hunts and celebrations, new…
Mountain Dew Reintroduces Iconic “Do the DEW” Credo with New Global Creative
Duct tape, matches, a skateboard and a bottle of DEW at first glance are ambiguous…
Wrigley Hong Kong Launches Series of Annoying Lunch Companions
Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong…
Google UK to Sponsor Major Categories at The FAB Awards
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased…
Carl’s Jr.’s Let Agency 72andSunny Create Its Latest Burger
Fast-food chain Carl’s Jr. took its relationship with 72andSunny to the next level by allowing…
OddfellowsDentsu Launches a ‘Pack of Bastards’ for 4 Pines Brewing Co.
The 4 Pines Brewing Co.’s ‘Bastard Children of the British Empire’ is 200 years of…
WWE’s Roman Reigns Wrestles with Hunger Just Days Before the Biggest Match of His Career
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during…