McDonald’s Germany Launches Augmented Reality McMission App
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality…
Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off
A new study of traveler behavior reveals that the way to tourists’ wallets may be…
Heineken Steps-up Efforts to Woo Older Drinkers
Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such…
Dads Keep Hold of Your Lindt
Dads, ever notice how in the off-chance that you do get a half decent Father’s…
Moët & Chandon Marks 270th Anniversary in New York
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th…
T.G.I. Friday’s Unveils New Logo
According to Underconsideration, US restaurant chain T.G.I. Friday’s has rolled out a new logo. Launched…
Cadbury Eclairs Celebrates New Flavours With Experiential Music Roadshow
Cadbury Eclairs is looking to promote its two new flavours – Orange Twist and Hazelnut…
Swimmer Ryan Lochte Goes to Extraordinary Lengths to Deliver a Pizza to a Fan
Ryan Lochte is one of the most iconic American competitive swimmers of all time, and…
Absolut Flavours Undergoes Brand Update With New Designs
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out…
Jack In The Box Launches Vine Campaign
Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch…
Pele Introduced as Global Brand Ambassador for Subway Restaurants
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s…
Manchester United & PepsiCo Form Partnership In Seven Countries In Asia
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under…
Sainsbury’s to Release “Same Price, Different Values” Ad Campaign
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco…
Heatwave Boosts Ice-Cream Makers After 2012 Washout
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks…
Ticco Foods Appoints Former Burger King Exec As Food Innovation Manager
A former Burger King executive has been appointed by Ticco Foods as a food innovation…
Brits Warm-up to Pubs Again, But May Not Know How Much They Are Drinking
As the warm weather continues, consumers across the nation are flocking in droves to pubs…