Family-owned Bacardi Limited, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. “We have […]
Heineken Light, two-time award winner of the World Beer Championships, is so confident it’s the best tasting light beer you’ve ever tasted, that Heineken is offering a money back guarantee. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host […]
The 4 Pines Brewing Co.’s ‘Bastard Children of the British Empire’ is 200 years of Pale Ale history in a box as told through six very special ales, with each bottle telling the next chapter in the adventure of Pale Ale. The ‘Story of Pale Ale’ box tells the true story of the illegitimate offspring […]
In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]
MEDEA, the ultra-premium vodka with the world’s only customizable LED message band built onto the bottle, is pleased to announce the launch of its new Bluetooth technology on all MEDEA Vodka bottles beginning June 2015. This new technology will be showcased at the Nightclub & Bar Convention & Trade Show in Las Vegas on March 31 and […]
Tequila flavoured beer Desperados celebrates confidence, effortless attitude and playfulness with its new global brand tone and visual language – Way of the Desperados. Created by Wieden+Kennedy Amsterdam, the brand refresh was inspired by the bottle, colours, name, taste and spontaneity of the product. The brand’s new creative strategy launches with a global integrated campaign […]
Tecate Light, cervezas con carácter, launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on local English broadcast TV. In introducing […]
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public. During the event, they […]
Tiger Beer launched its ‘Unofficial History of Singapore’ campaign with the first of two mockumentaries chronicling the history behind some of the nation’s best-loved quirks. A brand synonymous with Singaporean identity and culture, Tiger Beer worked with BBDO Singapore to produce a campaign inspired by the very first Tiger Beer can, launched in 1965, the […]
Bacardi unveils its latest innovation – Tang – a revolutionary spirit distilled entirely from green tea leaves. Harnessing the magical properties of the quintessentially Chinese ingredient and blending it with finest spring water from France, Tang is a contemporary spirit with a truly unique and robust taste profile that delivers a brand new drinking experience. The name […]