Tesco has launched ‘Food Love Stories brought to you by Tesco’, a new campaign which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we all love. The campaign will introduce food love stories each month to demonstrate Tesco understands the special role food […]
Peanut butter brand Whole Earth is spreading its message through an outdoor ad campaign for the first time as it enters its 50th year. The ‘Fuel Good, Feel Good’ campaign focuses on the natural goodness and health benefits of its spreads portfolio, and includes 5,000 static adverts that are expected to reach over 7 million […]
As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
In recognition that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a leading global digital agency, has announced the launch of a new Christmas campaign, “Share a Magical Moment” for ConAgra Brands’ Peter Pan Peanut Butter. An iconic brand that has been loved by generations, the agency decided […]
Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
One of the most loved characters in advertising history is back in the spotlight. The Jolly Green Giant returns after a long hiatus to introduce Green Giant’s new product innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Vegetables, and to show America how to swap more vegetables into a family diet and eat […]
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the […]
Maxim’s MX, a chained fast food restaurant in Hong Kong, has revamped the classic dish by serving the boneless Hainan. To emphasize the extraordinary tender and silky texture and let all the gourmets in the city know about this hidden gem, Secret Tour Hong Kong created a campaign with local insight to grasp public attention. […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]