Coca-Cola Great Britain (CCGB) has launched a new ‘Coca-Cola happiness meter’ at 300 digital sites across London as part of its ‘Choose Happiness’ campaign. The happiness meter shows the level of London’s happiness by measuring the number of positive and negative mood words used on Twitter alongside mentions of #ChooseHappiness. The ‘Coca-Cola happiness meter’ will […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
Bacon’s popularity has created a monster of sorts, with an entire industry dedicated to the creation of bacon-themed products. So, Taco Bell & Deutsch LA are playfully reminding people why they love it – because it’s delicious to EAT, especially in the new Bacon Club Chalupa. In the TV, a hero character rides an escalator […]
In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
Burger King restaurants in Brazil launched a new integrated campaign to promote the new Big King sandwich. An online film, featuring five Big Mac fanatics from around the world, debuts on the brand’s YouTube channel. The film documents an unprecedented chance and challenge to some of the world’s biggest burger fans, to change allegiance from […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign. Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a […]
“American Cheese”: (noun) a processed cheese comprised of as many as 18 ingredients like sorbic acid and sodium phosphate. That’s right, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese. Which is why this […]
The Fourth of July is only days away and the summer of 2015 is about to kick into high gear. No matter what your local weather man is reporting for the upcoming long weekend, one forecast is certain: millennials are ready for an impressive summer bucket list and willing to make some surprising choices in […]