Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
For the 5th year running ButterflyCannon have designed the Limited Edition bottles for the Chandon Summer campaign. Begun as a partnership between Chandon and ButterflyCannon in 2012, the campaign has had renowned success year on year, and resulted in significant sales for the brand. This years stand out Brut design again celebrates the all-American summer, […]
With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Mini Babybel, one of the UK’s cheese snack favourite, is back on TV screens with a brand new and highly-engaging advertising campaign. On air from the end of May, the new creative by Y&R Paris sees the brand unveil ‘The SuperCheese’ – a talking Mini Babybel superhero character that will strengthen the emotional connection with […]
In today’s modern and fast-paced world, elegant hosting through the thoughtfulness of curated guest lists, music, beverages and stimulating conversation has become a rare art. Stella Artois set the mood for a summer of sophisticated hosting experiences with the launch of the brand’s “Host Beautifully” campaign. Stella Artois partnered with distinguished gentleman and host-with-the-most John […]