What Brands Can Learn From the Growth of Food Trucks and Hip-Hop

What Brands Can Learn From the Growth of Food Trucks and Hip-Hop

Contagious, in partnership with Lapiz, released a special report examining what the mainstreaming of previously two niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement […]

Walkers Shortbread Commemorate Queen’s 90th with ‘Special Edition’ Carton

Walkers Shortbread Commemorate Queen’s 90th with ‘Special Edition’ Carton

Scotland’s biggest food exporter Walkers Shortbread have unveiled a new limited edition carton design in commemoration of Queen Elizabeth II’s 90th birthday, which falls on the 21st April. With its striking royal blue design, the ‘Special Edition’ design represents a far departure from the traditional tartan carton that has been the calling card of Walkers […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]

JWT Japan & University of Tokyo Team to Open “No Salt Restaurant”

JWT Japan & University of Tokyo Team to Open “No Salt Restaurant”

J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]

Snickers Rewards Hungry People For Downloading Ridiculous Apps

Snickers Rewards Hungry People For Downloading Ridiculous Apps

People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]

Whirlpool Behind Achingly Hipster Avocado Pop-up

Whirlpool Behind Achingly Hipster Avocado Pop-up

Whirlpool has teamed up with agency the Meredith Collective to launch the ‘Avo-Brand Pop-Up – a temporary social spot dedicated to the humble green fruit. The experience forms part of the #WhirpoolFoodies campaign, which is an ongoing partnership between the appliance brand and pop-up specialist. The initiative aims to celebrate food by creating unique menus […]