Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger. In the activity by creative agency Buzzman, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits […]
McDonald’s France has unveiled a slew of outdoor print ads featuring four of its classic menu items made up of tiny emojis. An update to last year’s display of pictograms, advertising agency TBWA\Paris one upped these print ads to reflect the happy feelings that are evoked from the different food items—hundreds of thumbs up emojis […]
Hollywood Actress and self-confessed Francophile, Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
The prestigious House of Champagne, G.H.Mumm has announced it is the official supplier of the French Palais de la Légion d’Honneur. The partnership has grown from a relationship that has evolved throughout the heritage of these Houses. The award-winning Cordon Rouge was created in 1876 and decorated with the red silk ribbon to symbolise the […]
French commercial supermarket chain Intermarché launched a brilliant campaign earlier this year, launching ‘Inglorious Fruits&Vegetables’. Utilizing film, print, poster and radio, the campaign celebrates the goodness of the failed fruits and vegetables that did would not normally make it the cut to be on the supermarket shelf. As a result, these fruits and vegetables are […]
French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
To celebrate the rich history of J&B’s rare scotch blend whisky, the Le Sphinx parlor tattooed 25 bottles to commemorate one of the emerging trends of the 19th century—getting a tattoo. This trend originated in London, with many sailors sporting tattoos in the city—the fad soon spread to the rest of Europe. Inspired by history, […]