Oreo Launches New Flavour with Wonder Vault Installation in LA

Oreo Launches New Flavour with Wonder Vault Installation in LA

With the release of Oreo’s newest flavour from the Wonder Vault – Choco Chip – the creative team at 360i conceived a three-part campaign connecting Choco Chip cookies with the feeling of home and continuing Oreo’s Wonder Vault magic. The new cookie is a combination of two childhood classics: Oreo and chocolate chip. Together they […]

San Miguel Unveils Consumer Push to Create ‘The San Miguel Rich List’

San Miguel Unveils Consumer Push to Create ‘The San Miguel Rich List’

San Miguel, one of the UK’s leading world beer brand, has announced a consumer campaign to celebrate life’s enriching experiences, in partnership with The Guardian and The Discovery Channel. In line with its heritage and brand promise of “Exploring the World Since 1890”, the campaign will see San Miguel undertake a quest to find 20 ‘life-rich’ […]

Heineken Unveils Campaign Supporting Restoration of Miami Stadium

Heineken Unveils Campaign Supporting Restoration of Miami Stadium

Miami Marine Stadium was once among America’s most iconic destinations, hosting on-the-water performances from legendary acts like the Rolling Stones and The Beach Boys. The stadium has gone unused for years, and now, Heineken is launching a unique campaign to help restore this crucial piece of Miami culture for generations to come. Heineken, the beer […]

Bacardi and Swizz Beatz Team Up for Lifestyle and Culture Role

Bacardi and Swizz Beatz Team Up for Lifestyle and Culture Role

Spirits producer Bacardi and multiplatform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways. In a multi-year agreement, Bacardi has named the multifaceted entrepreneur, artist, art collector and Grammy award-winning music producer Global Chief Creative for Culture for Bacardi with oversight for the […]

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]

Louis XIII Le Mathusalem to Get Limited Release Exclusively at Harrods

Louis XIII Le Mathusalem to Get Limited Release Exclusively at Harrods

The Louis XIII Le Mathusalem edition will make new history for Louis XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first Louis XIII Le Mathusalem decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by the legendary […]

This Bud’s For You, Wales!

This Bud’s For You, Wales!

Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]

Mini Babybel Turns Lunchtime Into Fun Time In The US

Mini Babybel Turns Lunchtime Into Fun Time In The US

Mini Babybel – the individually portioned, rich and creamy, red-wax-wrapped cheese – is saving lunchtime by giving away 10,000 free custom lunch-boxes just in time for the back-to-school season. From July 1 through August 31, 2016, creative minds of all ages are encouraged to rescue their lunch from bland and boring with a custom designed […]

McDonald’s Cements Sole EU Rights To ‘Mc’ & ‘Mac’ Prefixes

McDonald’s Cements Sole EU Rights To ‘Mc’ & ‘Mac’ Prefixes

A European court has found in favour of McDonald’s to exert sole usage of the ‘Mc’ and ‘Mac’ prefixes for food and drink brands throughout the continent following a high profile tussle with MacCoffee. Upholding a 2013 ruling that the MacCoffee trademark was invalid the court decreed that the Singaporean company had benefited unduly from McDonald’s […]