R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]
Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy. The new identity is based around the strategic positioning of ‘the best food […]
Asian seafood restaurant and bar Sexy Fish is launching its very own Sexy Fish Lager (4.4% ABV). Brewed in partnership with leading Scottish craft brewer, Harviestoun, Sexy Fish Lager promises a sessionable sip; designed to pair with the restaurant’s seafood menu and decadent interior. Available to enjoy in 330ml bottle exclusively at Mayfair’s Sexy Fish, […]
The UK’s biggest cereal brand, Weetabix, has once again picked up a Product of the Year Award for its new Weetabix Protein product. Weetabix Protein, the biggest-selling launch of 2016 in the total cereals category, was voted Number One by more than 12,000 households, as Protein Cereals Product of the Year. This follows wins in […]
The Lakes Distillery in Cumbria are bolstering their presence in the South, after relocating their Events and Business Development Executive to the capital. Poppy Fisher, who has been with the Bassenthwaite based distillery since its inception in 2014, will be taking up post as the newly formed, Business Development and Events Executive for London and […]
Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]