As the winter draws nearer, many Brits want to start the day with a hearty breakfast. Demonstrating the nation’s appetite for oats, new research from Mintel reveals one in two Brits (49%) are porridge eaters, with a quarter (23%) of users enjoying a bowl almost daily. While usage peaks amongst those aged between 45 and […]
Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]
Starbucks is pushing its largest ever investment in food in the UK through a flurry of new products and revamped packaging in an attempt to extend its reach beyond coffee and take a larger bite out of the fast-food market. The coffee chain will introduce a selection of baked goods for its breakfast range alongside […]
Takeaway food ordering service Just EAT has launched a series of new ads for its ‘don’t cook, just EAT’ campaign, which is now in its second year. Created by VCCP the spots see brand ambassador Mr Mozarella prepare a team of takeaway chefs at an ‘anti-cooking boot camp, in the desert. This sees Mozarella put […]
Sourz, the alcoholic drinks beverage has launched its biggest ever through-the-line campaign , ‘This is Our Shot’. Created by The Leith Agency, and described as “embodying the YOLO and FOMO beliefs of the target consumer”, the campaign will centre around a new 30-second television advert that follows an epic night out in which shots of […]
This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app. By automating the homebrewing process, hobbyists are free to set up their Brewbot in the morning and walk away. As their […]
Whether you’re looking for something special for the Christmas table or some stocking filler treats, the Christmas Food and Craft Market at Tudor Farmhouse Hotel on Saturday 23 November will be an Aladdin’s cave of local treasures. Showcasing a variety of the region’s tastiest talent in food and drink, alongside some irresistible festive gifts, you’re […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price. Tesco’s Love Every Mouthful campaign kicked off on TV on September 29 and will be followed by cinema, outdoor, social media and print […]
An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]