Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. The campaign […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
Dogs set to enjoy ‘season’s eatings’ as owners give them a taste of Christmas. With the celebration season around the corner, a survey from super-premium pet brand Fish4Dogs has revealed that Christmas Dinner is definitely on the menu for the pooches in our lives. As well as receiving cards, presents and special treats, many pampered […]
Love them or hate them, brussels sprouts are an inescapable fact of a good old-fashioned British Christmas – but what would you do if you were faced with 4,000 of them? http://www.youtube.com/watch?v=93xW3-HPOv0 That’s what happened when Artem SFX, an award-winning physical special effects company, were recently asked to help bring to life the new Christmas […]
Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
A new branding design created by Sketch Bureau‘s Fraser Reynolds, is to be launched by Irish cider brand Magners across all its products to reinforce its Irish heritage and give greater stand-out at the bar. It reintroduces the traditional green associated with the brand when it first launched in the UK in 2005 and brings […]
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting its bottles behind glass in a vending machine. The vending machine is part of the holiday gift section at British department store Selfridges, and dispenses mini bottles of Moët & Chandon. By putting its product in such an ordinary […]
Encourage your kids to conjure up some tasty winter treats from the new free Cooking with Kids Christmas App from Great British Chefs, the award-winning recipe site, and Tesco, launching in mid-November. With a total of 105 exciting Christmas and Winter recipes, all created by Britain’s finest chefs, the app is designed to give parents […]