Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour. Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door. Rhodri Morgan aka Moo […]
McDonald’s has redesigned its packaging to be rolled out worldwide. The brand design agency Boxer (UK and Chicago based) has designed the new packaging for McDonald’s takeout bags and fountain beverage cups. The new packaging also features QR codes as part of the design giving customers easy access to information from the ease of their mobile phones. Paul […]
Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA). The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience […]
Morrisons new kids’ food range, Just for Kids, has unveiled its brand identity with Elmwood. Just for Kids launches in stores nationwide throughout September across chilled ready meals including spaghetti bolognese, sausage and mash and chicken casserole, with the proposition ‘Kids at Heart, Mums in Mind’. Kelly Broomhead, senior account manager at Elmwood, said: “We’re […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]
http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the intriguing spot features a quintessentially Smirnoff world of temptation and mystery. Johnny Hardstaff directed the spot, devising a timeless otherworldly bar where everything isn’t quite what it seems. MPC provided all VFX, including the creation of multiple CG snakes. MPC’s […]
Dunkin’ Donuts, one of the world’s leading coffee and baked goods chains, today announced that it has signed agreements with two franchise groups to begin developing Dunkin’ Donuts restaurants in the United Kingdom. The two agreements call for the development of 50 Dunkin’ Donuts restaurants in Greater London over the next five years, with an […]
Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]
Thanks to a collaboration between instant soup company Campbell’s and coffee machine maker Keurig, we will soon be able to make soup and coffee with the same machine. Creating a Campbell’s Soup K-cup of broth that works with Keurig’s single serve machines, the special soup pack will also come with a packet of dried noodles […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]