George Clooney’s Tequila Goes Old-School and Lo-Fi With Its New Campaign
To stand out among digital marketers, the new trend might be to go analog. Casamigos,…
Carlsberg Launching a Line of Men’s Grooming Products Made with Beer
Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the…
Ontario Craft Brewers Champions the Real People Behind the Real Beer
Ontario Craft Brewers, an association of 50+ Ontario craft brewers, has launched a branded content…
Wunderman Taiwan Create Buzz for Honey Beer with Some Bee Drones
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan…
Kopparberg Kicks Off £5m Frozen Fruit Summer Campaign
Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges. The…
ButterflyCannon Redesigns Glenmorangie’s Extra-Matured Variants
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies…
Molson Coors Shifts Carling Ad Strategy To Focus On ‘Product Quality’
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the…
Heineken & James Murphy Join Forces to Bring #SubwaySymphony to Life
Musician and audiophile James Murphy has an idea that could make the New York City…
Fuller’s Asks Punters To Find Flavour With New Frontier Campaign
Fuller’s is bringing Frontier – its craft lager brand – to a new audience thanks…
Heineken & Wieden+Kennedy Terminate Global Ad Contracts
Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for…
Grolsch Marks Four Centuries with #Grolsch400 Original Profile Pics
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark…
The Pinnacle of Luxury: Introducing Chivas Regal The Icon
It has been more than a century since Chivas Regal established itself as one of…
Malibu Deepens Ties To YouTube Vloggers For Summer Push
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an…
Celebrating 200 Years with the Return of Laphroaig 15 Year Old
Established in 1815, this year sees the 200th anniversary of Laphroaig Islay Single Malt Scotch.…
Master Distiller Tom Nichol Unveils Brand New Expression Tanqueray Bloomsbury
For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller…
DDB China Brilliantly Redesigns Tsingtao’s Beer Bottle For Faster Drinking
DDB China has launched an amusing and mischievous campaign for China’s Tsingtao Brewery. Recognizing that…