Coca-Cola and Sprite’s New Brand Identity Makes Super Bowl Debut
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought…
U Beer, a New Lager, Launched in Thai Market by Singha Corp.
U Beer, a new lager produced by Singha Corp, the original Thai brewery since 1933,…
The Lakes Distillery looks south after appointing new London based executive
The Lakes Distillery in Cumbria are bolstering their presence in the South, after relocating their…
Michelob ULTRA Inspires People to be Fit by Tapping Real Fitness Communities for its Super Bowl Ad
Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial,…
Heroes Vodka Designed by RRD Creative Pledges Profits to UK Armed Forces
Heroes Vodka, a new distilled spirit brand has pledged to donate a minimum of 20%…
Gruppo Campari acquires super-premium BULLDOG Gin
BULLDOG Gin and Gruppo Campari announced the signing of a definitive agreement under which Gruppo…
Deutsch NY Unleashes the ‘BUSCHHHHH’ for Busch’s Super Bowl Debut
Busch is making its much anticipated Super Bowl debut when the brand’s “BUSCHHHHH” commercial airs…
The Macallan Reveals 1991 Fine & Rare Vintage Expression
The Macallan, one of the world’s ultimate luxury single malt Scotch whisky, has unveiled the…
BrandOpus Refreshes Carling’s Brand Identity Across its Entire Portfolio
Carling has unveiled a brand refresh that will be introduced across its full range. The…
Diageo to Launch Premium Blended Irish Whiskey Roe & Co
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move…
Diageo Intend to Bring Highly Successful Guinness Open Gate Brewery Concept to USA
Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced…
Budweiser Brings The American Dream To The Big Screen For Super Bowl LI
Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime…
YouTube to Partner with The 19th FAB Awards and The FAB Forum
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased…
Focus Would ‘Change Nothing’ In New Global Nespresso TVC
A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s…
How Do You Choose a Wine? It’s Not How the Wine Industry Sells it to You
Wine consumption has traditionally been associated, especially in mature wine markets, with food. However, in…
Beer52 Provides You with an Interactive Drinking Buddy
Edinburgh-based craft beer club, Beer52.com, delivers a different selection of beers to its members’ doors…