M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The…
Stevia Set to Steal Intense Sweetener Market Share by 2017
Post EU regulations, improved tastes and textures and increased consumer buy in and demand, stevia…
Scarlett Johansson is SodaStream’s First-Ever Global Brand Ambassador
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson,…
Starbucks Debuts ‘Tweet-a-Coffee’ First Twitter Gifting Program in Canada
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of…
Manchester United Signs up Trendy Liqueur Brand Aperol
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.…
Diageo Adds John Walker & Sons Odyssey to its US Portfolio
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic…
Coke Zero Set to Become an Icon with New ‘Just Add Zero’ Campaign
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero,…
Pernod Ricard Drops Vodka From Absolut Logo to Maximise Brand
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand…
Beam and Justin Timberlake Join Forces to Launch Sauza 901
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake…
Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their…
Saka Water Promote Healthy Living with Gym Kit Promotion
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of…
Heinz Unveils Personalised ‘Get Well’ Soup Campaign for Charity
Heinz has unveiled a campaign allowing users to personalise ‘Get Well’ tins of both tomato…
Absolut Unveils ‘Content-rich’ Trends Website
Absolut has revamped its website in a bid to engage fans by offering them content…
Get Fit With got milk? In 2014
The New Year is here and after indulging in all the holiday temptations, it’s time…
Tesco Rebrands Healthy Living Range
Tesco is overhauling its ranges of healthy foods, as it targets consumers looking to get…
Walkers Resurrects ‘Do Us A Flavour’ Competition
Crisp brand Walkers has commenced a nationwide search for a new great-tasting flavour combination with…