Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]
Premium Swedish brand Rekorderlig Cider has brought its Beautifully Swedish credentials to life with the launch of its first ever global brand campaign by creative agency Saatchi & Saatchi, London. Entitled Silver Skaters, Rekorderlig has taken a bold and pioneering approach by launching a TV creative through a multi-layered social campaign. The ad features a pair […]
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John Hammond with a series of short films featuring pop acts discussing his legacy. The first of the four-part weekly series of three minute films will be revealed on the Guinness site, sitting alongside the original TV spot (above) for the […]
Celebrity chef and Dragons’ Den star Levi Roots is adding to his soft drinks range with the introduction of a new Carnival Flava variant. The sparkling drink is a mix of mouth-watering peach and papaya that provides a refreshing and exotic taste combination. Rolling out from early March in the convenience and cash and carry […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]
Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. 2016 will see the addition of Liverpool FC legend Jamie Carragher to the judging panel, alongside top pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]
Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]
BrewDog is attacking bête noire Diageo in a low-budget campaign that makes fun of Guinness’ famous ‘Tick Follows Tock’ advert. BrewDog co-founders James Watt and Martin Dickie dress up as a pantomime horse and go on an outing to a local leisure centre to parody the Guinness ad, which originally featured CGI horses appearing from […]