Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a trip to Ibiza. The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza. British […]
Pucker up America, the Sour Patch Watermelon flavoured Slurpee is the newest flavour to hit the 7-Eleven Slurpee machine this summer. This new flavour, inspired by chatter on social media from fans already asking for and enjoying these products together, will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer, beginning July 1. […]
Juice drinks brand Oasis launches a drive to recruit a fresh generation of consumers with a new advertising campaign created by The Corner. The ‘O Refreshing Stuff’ campaign takes a humorous look at the modern world through digital, OOH and social activity. The campaign targets teenagers by using a bold illustrative style to provide a […]
Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign. Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a […]
To mark its role as the official beer of The Championships Wimbledon, Stella Artois has created the ultimate experience for tennis and beer fans alike, launching to coincide with the start of the nation’s favourite tennis tournament. Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect […]
The Fourth of July is only days away and the summer of 2015 is about to kick into high gear. No matter what your local weather man is reporting for the upcoming long weekend, one forecast is certain: millennials are ready for an impressive summer bucket list and willing to make some surprising choices in […]
Ole Smoky Tennessee Moonshine, the most distributed moonshine in the US, announces a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape. Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as […]
Molson Canadian is giving its iconic beer fridge its most Canadian makeover yet. The new beer fridge, which is featured in a recently launched television spot, and will make its public debut during the TORONTO 2015 Pan Am/Parapan Am Games in Ontario, opens once ‘I Am Canadian’ is spoken in six different languages. Using Google’s […]
Molson Coors, one of the UK’s biggest brewers, is launching a £500,000 media campaign for Carling Zest. The above the line (ATL) activity, which includes out of home (OOH), point-of-sale (POS) and in-store digital advertising, aims to drive brand penetration and increased rate of sale by developing a clear brand-occasionality link with the Great British […]
Carling is launching a £3.6M campaign, which aims to ignite football fans’ passion by getting them ready for the season ahead. Running during the period between the football season ending in May and restarting in August, Carling will be supporting football fans with a £10 off official football shirts promotion. The promotion will run across […]